business protection evolved

We specialise in protecting the people-dependent risks that threaten business value, ownership, and continuity. Our work blends succession and estate planning with insurance expertise, to ensure your business - and your long-term intentions - stay on course no matter what lies ahead.

business protection evolved

We specialise in protecting the people-dependent risks that threaten business value, ownership, and continuity. Our work blends succession and estate planning with insurance expertise, to ensure your business - and your long-term intentions - stay on course no matter what lies ahead.

Because real business protection takes more than just an insurance policy.

Because real business protection takes more than just an insurance policy.

Because real business protection takes more than just an insurance policy.
Because real business protection takes more than just an insurance policy.

Because real business protection takes more than just an insurance policy.

Because real business protection takes more than just an insurance policy.

When There's No Backup Plan

Most Businesses Aren’t Ready

Most businesses never prepare for the sudden loss of a key person.No agreements. No funding. No backup. When it happens, ownership disputes arise, deals fall apart, and families are left in limbo.

When There's No Backup Plan

Most Businesses Aren’t Ready

Most businesses never prepare for the sudden loss of a key person.No agreements. No funding. No backup. When it happens, ownership disputes arise, deals fall apart, and families are left in limbo.

When There's No Backup Plan

Most Businesses Aren’t Ready

Most businesses never prepare for the sudden loss of a key person.No agreements. No funding. No backup. When it happens, ownership disputes arise, deals fall apart, and families are left in limbo.

Insurance Isn’t Enough

Real Planning Goes Further

ContinuityPoint isn’t just about policies. It’s about planning. We work alongside estate planning, tax and trust specialists to ensure everything aligns - ownership, trust structures, funding, and exit plans - to create.a future proof structure for protection.

Insurance Isn’t Enough

Real Planning Goes Further

ContinuityPoint isn’t just about policies. It’s about planning. We work alongside estate planning, tax and trust specialists to ensure everything aligns - ownership, trust structures, funding, and exit plans - to create.a future proof structure for protection.

Insurance Isn’t Enough

Real Planning Goes Further

ContinuityPoint isn’t just about policies. It’s about planning. We work alongside estate planning, tax and trust specialists to ensure everything aligns - ownership, trust structures, funding, and exit plans - to create.a future proof structure for protection.

No Protection. No Tomorrow.

Without Liquidity, Everything Unravels

The business might survive, but the value you worked for could vanish. Loans may go unpaid. Shareholder exits may collapse. Without clear protection, everything built over years can unravel in days.

No Protection. No Tomorrow.

Without Liquidity, Everything Unravels

The business might survive, but the value you worked for could vanish. Loans may go unpaid. Shareholder exits may collapse. Without clear protection, everything built over years can unravel in days.

No Protection. No Tomorrow.

Without Liquidity, Everything Unravels

The business might survive, but the value you worked for could vanish. Loans may go unpaid. Shareholder exits may collapse. Without clear protection, everything built over years can unravel in days.

Where It Falls Apart

No One Else Joins the Dots. We Do

Too many businesses think they’re covered when they’re not. They’ve signed a shareholder agreement but never funded it. They’ve bought insurance but used a generic trust that isn't optimal. They’ve assumed their solicitor or accountant has it handled, but no one’s joined the dots.

Where It Falls Apart

No One Else Joins the Dots. We Do

Too many businesses think they’re covered when they’re not. They’ve signed a shareholder agreement but never funded it. They’ve bought insurance but used a generic trust that isn't optimal. They’ve assumed their solicitor or accountant has it handled, but no one’s joined the dots.

Where It Falls Apart

No One Else Joins the Dots. We Do

Too many businesses think they’re covered when they’re not. They’ve signed a shareholder agreement but never funded it. They’ve bought insurance but used a generic trust that isn't optimal. They’ve assumed their solicitor or accountant has it handled, but no one’s joined the dots.

We Help You De-risk

Fully Aligned. Fully Protected

ContinuityPoint helps business owners prepare for the risks no one wants to face. We identify vulnerabilities, design protection strategies and build legal and financial continuity, so the people and value you care about are protected.

We Help You De-risk

Fully Aligned. Fully Protected

ContinuityPoint helps business owners prepare for the risks no one wants to face. We identify vulnerabilities, design protection strategies and build legal and financial continuity, so the people and value you care about are protected.

We Help You De-risk

Fully Aligned. Fully Protected

ContinuityPoint helps business owners prepare for the risks no one wants to face. We identify vulnerabilities, design protection strategies and build legal and financial continuity, so the people and value you care about are protected.

Design Your Continuity

Turn Risk Into Resilience with a Robust Plan

You’ve worked too hard to leave the future of your business - or your family's future - to chance. We help you take control by designing protection that aligns ownership, funding, legal structure and exit planning into one joined-up strategy.

Design Your Continuity

Turn Risk Into Resilience with a Robust Plan

You’ve worked too hard to leave the future of your business - or your family's future - to chance. We help you take control by designing protection that aligns ownership, funding, legal structure and exit planning into one joined-up strategy.

Design Your Continuity

Turn Risk Into Resilience with a Robust Plan

You’ve worked too hard to leave the future of your business - or your family's future - to chance. We help you take control by designing protection that aligns ownership, funding, legal structure and exit planning into one joined-up strategy.

It's Not Just Cover. It's Continuity
It's Not Just Cover. It's Continuity

True continuity comes from having shareholder agreements, cross-option clauses, wills, trusts, and insurances designed around your specific needs aligned to protect value, maintain control, and prevent financial disruption.


Unlike advisers who rely on standard insurer templates, we structure integrated planning that brings together ownership, funding, legal intent, and exit planning in a joined-up strategy. We do this in close partnership with regulated legal professionals, ensuring legal documents are properly drafted and aligned with the overall structure.


Our role is to guide and coordinate the financial and planning elements, ensuring the right money reaches the right people at the right time without delays, disputes, or tax surprises.


Because the business and lifestyle you’ve built should keep working, even when life doesn’t go to plan.

Where Continuity Fails

Some risks are visible. Others remain buried until they unwind everything. At ContinuityPoint, we expose the weaknesses that threaten ownership control and risk destroying value. Then we design the legal and financial architecture to mitigate them before disruption becomes a consequence.

Where Continuity Fails

Some risks are visible. Others remain buried until they unwind everything. At ContinuityPoint, we expose the weaknesses that threaten ownership control and risk destroying value. Then we design the legal and financial architecture to mitigate them before disruption becomes a consequence.

Where Continuity Fails

Some risks are visible. Others remain buried until they unwind everything. At ContinuityPoint, we expose the weaknesses that threaten ownership control and risk destroying value. Then we design the legal and financial architecture to mitigate them before disruption becomes a consequence.

Key Person Dependency

Secure Continuity. Retain Momentum

When a founder, rainmaker, or technical lead is lost, cash flow falters but debts, salaries, and obligations remain. We structure protection that delivers liquidity when it’s needed most, so operations continue and recruitment doesn’t stall.

Shareholder Exit Risk

Fund the Buyout. Preserve Control

If a shareholder dies without the right funding and agreements in place, their shares may pass to family, causing disruption, misalignment, or conflict. We design cross-option agreements, trusts, and insurance policies that ensure control stays with the right people.

Deferred Consideration Exposure

Avoid Tax Shocks. Safeguard Legacy

If a seller dies before receiving full payment, HMRC can demand Inheritance Tax on money not yet paid, leaving families with a liability and no liquidity. We structure protection that ensures cash is available when needed, without delay or dispute.

Private Equity & Investor Risk

Protect Value. Reassure Investors

Capital demands confidence. If an executive dies, valuations wobble and investor assurance erodes. We build continuity plans that protect value, meet investor expectations, and ensure funding, governance, and control stay intact.

Key Person Dependency

Secure Continuity. Retain Momentum

When a founder, rainmaker, or technical lead is lost, cash flow falters but debts, salaries, and obligations remain. We structure protection that delivers liquidity when it’s needed most, so operations continue and recruitment doesn’t stall.

Shareholder Exit Risk

Fund the Buyout. Preserve Control

If a shareholder dies without the right funding and agreements in place, their shares may pass to family, causing disruption, misalignment, or conflict. We design cross-option agreements, trusts, and insurance policies that ensure control stays with the right people.

Deferred Consideration Exposure

Avoid Tax Shocks. Safeguard Legacy

If a seller dies before receiving full payment, HMRC can demand Inheritance Tax on money not yet paid, leaving families with a liability and no liquidity. We structure protection that ensures cash is available when needed, without delay or dispute.

Private Equity & Investor Risk

Protect Value. Reassure Investors

Capital demands confidence. If an executive dies, valuations wobble and investor assurance erodes. We build continuity plans that protect value, meet investor expectations, and ensure funding, governance, and control stay intact.

Key Person Dependency

Secure Continuity. Retain Momentum

When a founder, rainmaker, or technical lead is lost, cash flow falters but debts, salaries, and obligations remain. We structure protection that delivers liquidity when it’s needed most, so operations continue and recruitment doesn’t stall.

Shareholder Exit Risk

Fund the Buyout. Preserve Control

If a shareholder dies without the right funding and agreements in place, their shares may pass to family, causing disruption, misalignment, or conflict. We design cross-option agreements, trusts, and insurance policies that ensure control stays with the right people.

Deferred Consideration Exposure

Avoid Tax Shocks. Safeguard Legacy

If a seller dies before receiving full payment, HMRC can demand Inheritance Tax on money not yet paid, leaving families with a liability and no liquidity. We structure protection that ensures cash is available when needed, without delay or dispute.

Private Equity & Investor Risk

Protect Value. Reassure Investors

Capital demands confidence. If an executive dies, valuations wobble and investor assurance erodes. We build continuity plans that protect value, meet investor expectations, and ensure funding, governance, and control stay intact.

Case Studies

Case Studies

We Turn People Risk Into Business Continuity

Our case studies showcase how we help business owners protect value, ownership, and control by addressing people risk with joined-up planning.

Case Studies

We Turn People Risk Into Business Continuity

Our case studies showcase how we help business owners protect value, ownership, and control by addressing people risk with joined-up planning.

Key Person Dependency

When Losing a Leader Nearly Cost the Business Its Future

An established engineering firm with a strong client base faced the sudden loss of its Technical Director, a founding partner whose specialist knowledge underpinned over 60% of the company’s project work.

Key Person Dependency

When Losing a Leader Nearly Cost the Business Its Future

An established engineering firm with a strong client base faced the sudden loss of its Technical Director, a founding partner whose specialist knowledge underpinned over 60% of the company’s project work.

Key Person Dependency

When Losing a Leader Nearly Cost the Business Its Future

An established engineering firm with a strong client base faced the sudden loss of its Technical Director, a founding partner whose specialist knowledge underpinned over 60% of the company’s project work.

Shareholder Exit Risk

A Sudden Loss. An Ownership Crisis Averted

Three friends-turned-business-partners built a successful agency over eight years. Each held a third of the shares, and all were actively involved in running the business. But when one of the shareholders died suddenly in a cycling accident, the remaining partners were unprepared for what happened next.

Shareholder Exit Risk

A Sudden Loss. An Ownership Crisis Averted

Three friends-turned-business-partners built a successful agency over eight years. Each held a third of the shares, and all were actively involved in running the business. But when one of the shareholders died suddenly in a cycling accident, the remaining partners were unprepared for what happened next.

Shareholder Exit Risk

A Sudden Loss. An Ownership Crisis Averted

Three friends-turned-business-partners built a successful agency over eight years. Each held a third of the shares, and all were actively involved in running the business. But when one of the shareholders died suddenly in a cycling accident, the remaining partners were unprepared for what happened next.

Deferred Consideration Exposure

Covering the Risky Gap Between Signature and Settlement

A successful founder agreed to sell his business to the existing management team via a staged Management Buyout. The £6.8 million sale was structured with £2.4 million paid on completion and the remaining £4.4 million deferred over three years, contingent on continued business performance. The founder stepped back from the day-to-day running of the company, and the transition appeared smooth.

Deferred Consideration Exposure

Covering the Risky Gap Between Signature and Settlement

A successful founder agreed to sell his business to the existing management team via a staged Management Buyout. The £6.8 million sale was structured with £2.4 million paid on completion and the remaining £4.4 million deferred over three years, contingent on continued business performance. The founder stepped back from the day-to-day running of the company, and the transition appeared smooth.

Deferred Consideration Exposure

Covering the Risky Gap Between Signature and Settlement

A successful founder agreed to sell his business to the existing management team via a staged Management Buyout. The £6.8 million sale was structured with £2.4 million paid on completion and the remaining £4.4 million deferred over three years, contingent on continued business performance. The founder stepped back from the day-to-day running of the company, and the transition appeared smooth.

Setting the Standard in Business Protection

Most advisers focus on policies. We focus on risk and outcomes. At ContinuityPoint, we combine protection insurance with legal, tax, and ownership planning, so your business is safeguarded from every angle. Our work is strategic, integrated, and built around the real risks that threaten control, continuity, and value.

Setting the Standard in Business Protection

Most advisers focus on policies. We focus on risk and outcomes. At ContinuityPoint, we combine protection insurance with legal, tax, and ownership planning, so your business is safeguarded from every angle. Our work is strategic, integrated, and built around the real risks that threaten control, continuity, and value.

Setting the Standard in Business Protection

Most advisers focus on policies. We focus on risk and outcomes. At ContinuityPoint, we combine protection insurance with legal, tax, and ownership planning, so your business is safeguarded from every angle. Our work is strategic, integrated, and built around the real risks that threaten control, continuity, and value.

No Commission

This removes any conflict of interest and ensures our recommendations are based solely on your needs. It’s a more transparent way to work, and often a more cost-effective one. In many cases, the savings on premiums more than cover our fee. You’ll always know exactly what you’re paying for, and you’ll never be left wondering whose side we’re on.

No Commission

This removes any conflict of interest and ensures our recommendations are based solely on your needs. It’s a more transparent way to work, and often a more cost-effective one. In many cases, the savings on premiums more than cover our fee. You’ll always know exactly what you’re paying for, and you’ll never be left wondering whose side we’re on.

No Commission

This removes any conflict of interest and ensures our recommendations are based solely on your needs. It’s a more transparent way to work, and often a more cost-effective one. In many cases, the savings on premiums more than cover our fee. You’ll always know exactly what you’re paying for, and you’ll never be left wondering whose side we’re on.

Integrated Planning

We don't do insurance in isolation. It’s part of a wider plan that includes trust structures, estate planning, and business agreements. Where most advisers offer policies with generic templates and caveats, we provide a joined-up service. Working with legal and tax specialists, we ensure your protection is structured, integrated, and aligned.

Integrated Planning

We don't do insurance in isolation. It’s part of a wider plan that includes trust structures, estate planning, and business agreements. Where most advisers offer policies with generic templates and caveats, we provide a joined-up service. Working with legal and tax specialists, we ensure your protection is structured, integrated, and aligned.

Integrated Planning

We don't do insurance in isolation. It’s part of a wider plan that includes trust structures, estate planning, and business agreements. Where most advisers offer policies with generic templates and caveats, we provide a joined-up service. Working with legal and tax specialists, we ensure your protection is structured, integrated, and aligned.

Streamlined Service

We use internal underwriting at the outset of every case to assess your risks before the insurer does. That means fewer surprises, faster outcomes, and greater control. We spot issues early, gather what’s needed, and package your case with precision. That means less delay, fewer surprises, and a stronger hand when it’s time to negotiate.

Streamlined Service

We use internal underwriting at the outset of every case to assess your risks before the insurer does. That means fewer surprises, faster outcomes, and greater control. We spot issues early, gather what’s needed, and package your case with precision. That means less delay, fewer surprises, and a stronger hand when it’s time to negotiate.

Streamlined Service

We use internal underwriting at the outset of every case to assess your risks before the insurer does. That means fewer surprises, faster outcomes, and greater control. We spot issues early, gather what’s needed, and package your case with precision. That means less delay, fewer surprises, and a stronger hand when it’s time to negotiate.

Trusted Experience

Our Founder brings over 40 years of expertise in protection insurance. Our deep knowledge and experience spans every part of the process, from product design to claims advocacy. You won’t deal with inexperienced advisers or call centres here. Just seasoned professionals who know the industry inside out and understand what’s at stake for your business.

Trusted Experience

Our Founder brings over 40 years of expertise in protection insurance. Our deep knowledge and experience spans every part of the process, from product design to claims advocacy. You won’t deal with inexperienced advisers or call centres here. Just seasoned professionals who know the industry inside out and understand what’s at stake for your business.

Trusted Experience

Our Founder brings over 40 years of expertise in protection insurance. Our deep knowledge and experience spans every part of the process, from product design to claims advocacy. You won’t deal with inexperienced advisers or call centres here. Just seasoned professionals who know the industry inside out and understand what’s at stake for your business.

ContinuityPoint

We protect the value you’ve built by designing integrated protection strategies that preserve ownership, enable continuity, and keep your business and family secure, whatever the future holds.

If you don't invest in risk management, it doesn't matter what business you're in, it's a risky business.

Gary Cohn, Vice Chairman of IBM

ContinuityPoint

We protect the value you’ve built by designing integrated protection strategies that preserve ownership, enable continuity, and keep your business and family secure, whatever the future holds.

If you don't invest in risk management, it doesn't matter what business you're in, it's a risky business.

Gary Cohn, Vice Chairman of IBM

ContinuityPoint

We protect the value you’ve built by designing integrated protection strategies that preserve ownership, enable continuity, and keep your business and family secure, whatever the future holds.

If you don't invest in risk management, it doesn't matter what business you're in, it's a risky business.

Gary Cohn, Vice Chairman of IBM

Start The Conversation

Contact Us

Whether you’re exploring protection options, reviewing your existing arrangements, or simply want to understand how our structured, joined-up approach could support your business and legacy, we’re here to help.

Start The Conversation

Contact Us

Whether you’re exploring protection options, reviewing your existing arrangements, or simply want to understand how our structured, joined-up approach could support your business and legacy, we’re here to help.

Start The Conversation

Contact Us

Whether you’re exploring protection options, reviewing your existing arrangements, or simply want to understand how our structured, joined-up approach could support your business and legacy, we’re here to help.

INSIGHTS

Blog

In our News section, we share insights on continuity & succession planning, business protection and insurance industry developments giving you practical thinking and timely updates to help safeguard what matters most.

INSIGHTS

Blog

In our News section, we share insights on continuity & succession planning, business protection and insurance industry developments giving you practical thinking and timely updates to help safeguard what matters most.

INSIGHTS

Blog

In our News section, we share insights on continuity & succession planning, business protection and insurance industry developments giving you practical thinking and timely updates to help safeguard what matters most.

behind the thinking

About Us

Discover the story behind ContinuityPoint, why we exist, what drives us and how we are reshaping business protection. We explain the thinking, experience and the values that set us apart from traditional protection advisers.

behind the thinking

About Us

Discover the story behind ContinuityPoint, why we exist, what drives us and how we are reshaping business protection. We explain the thinking, experience and the values that set us apart from traditional protection advisers.

behind the thinking

About Us

Discover the story behind ContinuityPoint, why we exist, what drives us and how we are reshaping business protection. We explain the thinking, experience and the values that set us apart from traditional protection advisers.

Follow Our Thinking

Follow us for clear, practical insight on protection, planning, and continuity.

ContinuityPoint does not carry out reserved legal activities. We provide structured documentation support and planning input as part of an risk-based insurance-led process regulated by the Financial Conduct Authority (FCA). We work alongside regulated legal professionals to ensure clients’ needs are met fully and compliantly. Will writing, estate planning, and trust documentation services are not regulated by the FCA and do not fall within the scope of the Financial Services Compensation Scheme or the Financial Ombudsman Service.


ContinuityPoint is a trading style of Active Business Protection Limited, an appointed representative of Active Mortgage Services Limited, which is authorised and regulated by the FCA, reference number 473140. Registered office 3 Highcliff View, Westgate, Guisborough. TS14 6AY. Registered in England with company number 14535477

Follow Our Thinking

Follow us for clear, practical insight on protection, planning, and continuity.

ContinuityPoint does not carry out reserved legal activities. We provide structured documentation support and planning input as part of an risk-based insurance-led process regulated by the Financial Conduct Authority (FCA). We work alongside regulated legal professionals to ensure clients’ needs are met fully and compliantly. Will writing, estate planning, and trust documentation services are not regulated by the FCA and do not fall within the scope of the Financial Services Compensation Scheme or the Financial Ombudsman Service.


ContinuityPoint is a trading style of Active Business Protection Limited, an appointed representative of Active Mortgage Services Limited, which is authorised and regulated by the FCA, reference number 473140. Registered office 3 Highcliff View, Westgate, Guisborough. TS14 6AY. Registered in England with company number 14535477

Follow Our Thinking

Follow us for clear, practical insight on protection, planning, and continuity.

ContinuityPoint does not carry out reserved legal activities. We provide structured documentation support and planning input as part of an risk-based insurance-led process regulated by the Financial Conduct Authority (FCA). We work alongside regulated legal professionals to ensure clients’ needs are met fully and compliantly. Will writing, estate planning, and trust documentation services are not regulated by the FCA and do not fall within the scope of the Financial Services Compensation Scheme or the Financial Ombudsman Service.


ContinuityPoint is a trading style of Active Business Protection Limited, an appointed representative of Active Mortgage Services Limited, which is authorised and regulated by the FCA, reference number 473140.

Registered office 3 Highcliff View, Westgate, Guisborough. TS14 6AY. Registered in England with company number 14535477